★★★★★ 50+ stores built · 4.9/5 rated
Shopify store experts for small business

Stop losing sales to
a store that wasn't built to convert.

We build Shopify stores for small businesses that turn visitors into buyers — from the very first click. No $5,000 agency fees. No unreliable freelancers. Just a professional, conversion-optimized store delivered in as little as 5 days.

Get my store built → See real results →

⚡ Replies within 24 hours · No commitment required · Real delivery dates, always

Trusted by
Beautifully Balanced Skin Queen B Mr. Fierze
Sound familiar?

The store problem every
small business owner knows

You spent weeks on your store... and it barely converts.

You put real time and effort in. Maybe you used a template, maybe you hired someone cheap. But visitors land and leave without buying — and you don't know why.

Agencies quoted you $3,000–$10,000.

For what? You're a growing small business, not a corporation. Paying agency prices before you've even got proper traction just doesn't make sense.

Freelancers were hit and miss.

You've been there. Late deliveries, vague communication, work that didn't match the brief. It's stressful, time-consuming, and expensive when it goes wrong.

There's a better way. You deserve a store that works — built properly, delivered on time, at a price that makes sense for where you are right now.

Ready to fix this — for good?

We'll build you a Shopify store that's 100% set up to convert — starting from $299. Tell us about your business and we'll come back to you within 24 hours.

Get my store built →

No commitment. No agency fees. No guesswork.

Why Opti Scale

6 reasons small businesses choose us over agencies & freelancers

You started your business to sell great products. Not to spend your days debugging a Shopify theme or chasing a freelancer for updates. That's exactly where we come in.

01
100% sales-optimized — not just good-looking
Every single layout decision, section, button, and page we build is designed around one outcome: turning your visitors into paying customers. We don't just make it look good — we make it work.
→ Your store will be ready to sell the moment it goes live.
02
Focus on your business — not your store
Your time is worth more than fixing Shopify settings at midnight. Once we hand over your store, you can put your full energy into marketing, sourcing, customer relationships, and all the things that actually grow a business. The store side is completely handled.
→ You run your business. We run your store build.
03
Real timelines. Actual delivery dates.
We give you a specific delivery date before we start — and we stick to it. No "it'll be ready soon." No vague updates. No chasing us for answers. We know your time is valuable and a delayed store is a delayed income. That's not acceptable to us either.
→ Most stores delivered in 5–10 business days.
04
Agency quality at a price that makes sense
Big agencies charge $3,000–$10,000 for the same work. That pricing makes sense for enterprise brands — not for a growing small business or solo entrepreneur. We bring the same strategic thinking and professional execution at a fraction of the cost, because we keep things lean and focused.
→ Packages starting from $299. No hidden fees.
05
No freelancer lottery — guaranteed outcome
Hiring random freelancers on platforms is a gamble. You've probably already learned that. With Opti Scale you get a clear brief, a clear process, revision rounds built in, and a commitment to your satisfaction before we close out the project. The outcome is never a surprise.
→ You review and approve everything before it goes live.
06
Built to grow with you from the very start
We don't build starter stores that you'll have to completely rebuild in 6 months. The structure, setup, and foundations we create are designed to scale — so whether you have 10 products now or 500 in a year, your store is ready to grow without starting over.
→ Built for where you're going, not just where you are now.
Packages

One package. One goal. Your store selling.

Choose the level that fits where you are right now. Every package includes a 100% conversion-optimized Shopify store — built, configured, and ready to sell.

Starter
Launch Store
$299 one-time
For new businesses that want a clean, professional store live fast — without spending months figuring it out or thousands doing it wrong.
  • Shopify setup and theme customization to match your brand
  • Up to 20 products set up and ready to sell
  • Mobile-optimized layout (because most of your buyers are on their phones)
  • Payment gateway and shipping configuration
  • Basic trust signals — reviews section, secure checkout indicators
  • Delivered in 5–7 business days
  • 2 weeks of post-launch support included
Get started
Most popular
Growth
Growth Store
$599 one-time
For small businesses ready to take their store seriously. Full conversion strategy, proper structure, and everything your store needs to turn traffic into consistent sales.
  • Everything in the Starter package
  • Custom conversion-focused layout built around your customer journey
  • Up to 50 products and collections, fully configured
  • Trust signals, social proof section, and credibility builders
  • Email capture setup and basic abandoned cart recovery
  • SEO foundations — page titles, descriptions, image alt text
  • Homepage, product pages, and collection pages all optimized
  • Delivered in 7–10 business days
  • 4 weeks of priority post-launch support
Get started
Premium
Scale Store
$999 one-time
For ambitious brands that want the full package — custom design, advanced conversion strategy, and a store built to scale without limits.
  • Everything in the Growth package
  • Fully custom design — your brand, not a template
  • Unlimited products, variants, and collections
  • Advanced CRO — upsells, cross-sells, and bundle offers
  • Complete SEO optimization across all pages
  • Google Analytics and conversion tracking setup
  • Speed optimization for fast load times
  • Delivered in 10–14 business days
  • 8 weeks priority support and one free optimization review
Get started

Not sure which package is right for you? Send us a message and we'll tell you honestly what you need — and what you don't.

Portfolio

Stores we've built. Results they're seeing.

These aren't made-up numbers. These are our clients — their stores, their analytics, their growth.

Beautifully Balanced Skin Shopify store built by Opti Scale — skincare clinic Melbourne, Lilly Lavakeiaho
Beautifully Balanced Skin logo
Skincare & Beauty Clinic — Melbourne, AU
Beautifully Balanced Skin — Full Store Build
A complete Shopify store for skincare therapist Lilly Lavakeiaho — built to handle both treatment bookings and product sales in one seamless experience. Clean, calming aesthetic that matches the clinic's premium positioning and earns client trust from the first scroll.
Live
Store launched & trading
Dual
Bookings + product sales
100%
Conversion-optimized build
Mr. Fierze men's fashion Shopify store built by Opti Scale — 138,848 sessions in 2025
Mr. Fierze logo
Men's Fashion & Streetwear
Mr. Fierze — Growth & Traffic Scaling
From a standing start to 138,848 sessions in under 9 months. We built the store from scratch with a conversion-first foundation, then optimized for organic growth — hitting 78,147 sessions in September 2025 alone.
Mr. Fierze Shopify analytics — 138,848 sessions January to September 2025, peaking at 78,147 in September
138K
Sessions Jan–Sep 2025
78K
Sessions in Sep 2025 alone
0→78K
Monthly growth trajectory
Queen B logo
Queen B logo
Fashion & Apparel
Queen B — Conversion Rate Optimization
Queen B came to us with traffic but poor conversion. We restructured the store layout, product pages, and checkout flow — bringing their conversion rate from 1.57% in January to a consistent 2.9% by mid-2025, with 2,318 completed checkouts from 79,919 sessions.
Queen B Shopify analytics — 2.9% conversion rate, 79,919 sessions, 2,318 completed checkouts Jan-Sep 2025
2.9%
Conversion rate (up from 1.57%)
79,919
Sessions Jan–Sep 2025
2,318
Completed checkouts
138K
Sessions generated for Mr. Fierze
in under 9 months
2.9%
Conversion rate for Queen B
up from 1.57% at start of year
2,318
Completed checkouts
for Queen B in 2025
3
Active client stores
scaling right now
How it works

From first message to live, selling store — in 4 steps

No agency hand-offs. No freelancer confusion. A clear, simple process so you know exactly what happens at every step — and when your store goes live.

01
We understand your business
A quick call or intake form where we learn everything about your business, your customers, your products, and your goals. The more we understand, the better your store performs.
What you do: fill in a short brief. Takes 10 minutes.
02
We plan your store
We map out your store structure, conversion strategy, and page layout — designed specifically around your customers and what will make them buy. You see the plan before we build.
What you get: a clear layout plan, approved by you.
03
We build everything
We build your full store — design, setup, products, mobile optimization, trust signals, and all the conversion elements. You get regular updates throughout. No radio silence, no guessing.
What you get: a fully built store, ready for your review.
04
You review, approve, and launch
You review the complete store and we make any final adjustments. Once you're 100% happy, we launch — your post-launch support period starts from here.
What you get: a live, sales-ready store — and support for what comes next.
Reviews

Clients who trusted us. Numbers that prove it.

From solo founders to growing brands — here's what small business owners say about working with Opti Scale.

★★★★★

"I came to Opti Scale with a vision for Beautifully Balanced Skin and they brought it to life better than I imagined. The store handles both my treatment bookings and product sales seamlessly. My clients comment on how professional it looks — and I can actually manage it myself without calling a developer every time."

Lilly Lavakeiaho — Founder, Beautifully Balanced Skin
Lilly Lavakeiaho
Founder & Skin Therapist, Beautifully Balanced Skin — Melbourne, AU
★★★★★

"The numbers speak for themselves. We went from 1.57% conversion in January to 2.9% by mid-year — and we're still climbing. Opti Scale didn't just build a store, they fixed what was stopping people from buying. 2,318 completed checkouts this year and counting."

Cate Burton — Founder, Queen B
Cate Burton
Founder, Queen B — Premium Australian Candle Brand
★★★★★

"138,000 sessions in under 9 months. I don't think I need to say much more than that. The store was built right from day one and the growth has been consistent every single month. September alone brought 78,000 sessions. Opti Scale understood exactly what Mr. Fierze needed to scale."

Joel RF Anthony — Founder, Mr. Fierze
Joel RF Anthony
Founder & Creative Director, Mr. Fierze — Men's Fashion & Streetwear
Our guarantee

You don't pay in full until
you're 100% happy.

We build in revision rounds throughout the process. Nothing goes live without your sign-off. We have never closed out a project that a client wasn't completely satisfied with — and we're not about to start.

🔒
Revision rounds included
Every package
📅
Exact delivery dates
Given upfront, always
✅
Your approval first
Before anything goes live
FAQ

Every question you're wondering about — answered

We believe in full transparency. Here's everything you need to know before getting started.

Still have questions?
Send us a message and we'll get back to you within a few hours — no automated replies, just a real answer.
Send a message →
Starter stores are delivered in 5–7 business days. Growth stores in 7–10 days. Premium stores in 10–14 days. We give you your exact delivery date before we start — not a vague estimate. If anything changes, we tell you immediately. We know a delayed store is delayed income.
You'll need your own Shopify account, which starts from $39/month. We work directly inside your account so you own everything completely — your store, your products, your data. We help you pick the right plan for your needs.
Store optimization is one of our most popular services. We audit what's costing you sales, rebuild the problem sections, and re-structure the conversion flow. Most clients see a measurable lift in conversions within the first 2–4 weeks after optimization.
We build in revision rounds so you're always part of the process — nothing goes live without your approval. We won't close out a project until you're genuinely happy. This isn't just a policy — it's how we work.
Absolutely. We build your store so it's easy for a non-technical person to manage. You'll receive a walkthrough and short video guide so you can add products, update content, run sales, and manage orders without ever needing a developer again.
Every package includes post-launch support — 2 weeks for Starter, 4 weeks for Growth, 8 weeks for Premium. After that, we offer flexible monthly maintenance plans for ongoing updates and optimization.
Ready when you are

Every day without a converting store
is revenue walking out the door.

You've already done the hard part — building your business. Let us build the store that sells it. Delivered on time, built to convert, at a fraction of what agencies charge.

No commitment required Reply within 24 hours 50+ stores built
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